How will you show your vision to the world?

Once you’ve narrowed down your vision and the unique benefits your product or service provides, you need to create a brand identity.  This is the look, feel and voice that will separate you from competitors.  It will  affect your product design, sales material, marketing communications—everything that reaches your prospects and customers. 

Minimally, you need a brand name, logo, tagline and “signature” elements such as typefaces and colors consistently associated with your brand.